It’s All in
the Cards
Communicate Your Value
For print, digital, and physical pieces designed to tell clients and prospects WHY you are the ideal choice, graphic design adds great value. Start small and smart when you PICK A CARD, ANY CARD.
From business cards, digital/print campaigns, PPTs, and posters to banners, postcards, email assets, and stand-out SWAG, this GRAND GESTURE is a grand way to begin. Even the right little pad of sticky notes will set you apart in ways that stick. So pick a card, any card.
Business materials must be clear, consistent, cohesive, and of course, appropriately creative. Graphic design helps entrepreneurs effectively explain, show, tell, sell, deliver, enhance, and communicate on-topic, on-point, and on-target messages about who we are, why we do what we do, and how we do it better and differently than any other person or company on the planet! Explore these different “card” examples. Which ones might inspire those you want to help to discover more about what sets you apart and makes you tick?
BUSINESS CARDS
Business Cards are digital, printed, or both. Printed cards come in many sizes, shapes, materials, and finishes—from foil and die cuts to luxe and super sheen.
TRADING CARDS
Trading Cards are bigger business cards that often reflect messages, info, or facts—small nuggets you want clients and prospects to know or enjoy. These six-card sets are printed on two sides with rounded corners just like baseball cards. These sleek pocket-sized cards will easily fit in matching envelopes, making them fun to share, trade—and keep.
QUOTEDECKS™
Soundbite-sized morsels inspire others to enjoy, consume, and ACT UPON your content. QUOTEDECKS™ are Today’s Book in a BOX! These excellent outreach additions make it easy for those you want to reach to get to know you. Creating a card deck with anything from mantras, wisdom, and quotes to content, insights, and facts can be a powerful and profitable experience with JUST CALL RANDI’s creative and easy QUOTEDECKS™ process. Shall we deal you in?
“CARDALATERAL™”
“CARDALATERAL™” is any print or digital asset that communicates about your differentiating services and products. Graphic design helps you choose the right-fit print & digital component array for your messages. Print and digital assets must work together to consistently and cohesively reinforce your messages across a range of media.
POSTERS & POSTCARDS
POSTERS & POSTCARDS display differentiating strengths in visual and tangible ways that clients will remember and teams will use to strengthen your messages consistently. Physical postcard campaigns, when digitally reinforced, cement recall, provide clarity, and add value so long as the messages you choose to send are all about what matters and is relevant to your CLIENTS. They will recall it came from you.
NOTECARDS
NOTECARDS are personal. Your writing on personal notes lets recipients know you chose the card carefully—with them in mind. A custom business notecard lets recipients know that you regularly and thoughtfully take the time to let others know they are “noteworthy.”
STICKIES, STICKERS, & STUFF
STICKIES, STICKERS, & STUFF are little items that make big differences. Sticky notes do just that—they “stick”—with at least 25 opportunities to signal those you want to reach with messages that have meaning for them. Value that delights is vital for water bottle stickers, bookmarks, magnets, buttons, pens, and gadgets, too. JUST CALL RANDI’s Rule of (Stuff) Thumb? “It’s got to be all about THEM, so don’t lead with YOUR logo.” Ask yourself if recipients would opt to pay money for the item you’ve chosen. This litmus test helps you choose smart, thoughtful items with value-adding, resonating messages. Smile, anyone? Of course. When they do, they’ll think of you.
DIGITAL MARKETING ASSETS
DIGITAL MARKETING ASSETS can range from website banners and social media assets for posts, blogs, and videos to email campaigns, PowerPoint presentations, online Intake Forms, training manuals, and even billboards. If the asset reinforces what sets you apart, no matter where the element resides—digital or print—your message, core values, and priorities must be readily evident, cohesive, and consistent. No matter where your market encounters your company, every outreach should capture your priorities in ways your market values.
