Brand Design Basics
SHORTCUTS
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SHORTCUTS •
FastFixIP Ideal Fit:
Intro new company, product, or service identity, digital & print collateral, marketing assets, basic intro PPT deck, associated initial assets
Typical Fee Ranges*:
1-2 pieces $3500-$5000
2-3 pieces $4500-$10,000
3+ pieces $9,000-$25,000
*Fee bundles derived from project requirements and complexity, and are submitted in a proposal for acceptance.
“CARDALATERAL™”
“CARDALATERAL™” is any print or digital asset that communicates about your differentiating services and products. Graphic design helps you choose the right-fit print & digital component array for your messages. Print and digital assets must work together to consistently and cohesively reinforce your messages across a range of media.
BUSINESS CARDS
Business Cards are digital, printed, or both. Printed cards come in many sizes, shapes, materials, and finishes—from foil and die cuts to luxe and super sheen.
TRADING CARDS
Trading Cards are bigger business cards that often reflect messages, info, or facts—small nuggets you want clients and prospects to know or enjoy. These six-card sets are printed on two sides with rounded corners just like baseball cards. These sleek pocket-sized cards will easily fit in matching envelopes, making them fun to share, trade—and keep.
POSTERS & POSTCARDS
POSTERS & POSTCARDS display differentiating strengths in visual and tangible ways that clients will remember and teams will use to strengthen your messages consistently. Physical postcard campaigns, when digitally reinforced, cement recall, provide clarity, and add value so long as the messages you choose to send are all about what matters and is relevant to your CLIENTS. They will recall it came from you.
NOTECARDS
NOTECARDS are personal. Your writing on personal notes lets recipients know you chose the card carefully—with them in mind. A custom business notecard lets recipients know that you regularly and thoughtfully take the time to let others know they are “noteworthy.”
