This luxury property marketing campaign branded this property through social media assets, Open House invitations, postcards, print ads, a 32-page full-color, glossy brochure detailing Features, Improvements, Floor Plans, and a custom bedtime story for this family-focused property. This innovative campaign included room-by-room signage and a walk-through Passport booklet, branded goodie bags showcasing innovative incentives like an assumable mortgage, “Make-Your-Move” Moving Kit, custom pens, water bottles, candy, and more. Display signage sealed the multiple offers. This campaign’s triangulated branding plan showcased the property, broker team, and brokerage, incorporating identities, colors, and philosophies to build long-term connections.

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