Our team created a series of proposal pitches to help a major publisher win a program launch during a highly competitive New York City bidding process. What began as a rush “Can you help us?” request morphed into a ten-week, 24-7 conceptualization & marketing assignment for multiple presentations. We created four distinct print and digital presentations, handouts, and swag; through our 4-step process, we helped shape the overall business approach and program strategy, distilling complex information into succinct and accurate messages. New York City embraced the proposal, awarding the entire multi-year, multi-million-dollar bid to our client.