This consistently branded product line with 36 diverse and colorful “IT” products and “IT Kits” has been a long-time bestseller. Each product uses IT in a compelling way tied to the product’s intended use. “Go with IT” travel mugs, “Tune IT Out” ear buds, “Stick to IT” sticky notes, and “Get a Grip on IT!” for luggage handle wraps are ideal addition to an “IT’s in the bag?” tote. Kit combinations with accordion “Keep IT Together!” folders are packaged as part of a diverse array of kits at various price points. This creative concept was a precursor to our 4-step process—DEFINE IT, DESIGN IT, TELL IT, and SELL IT! IT’s why our clients so often say— ”That’s IT!”